Media Accreditation

1. Media Accreditation Guidelines

Media personnel interested in covering the Singapore International Cyber Week (SICW) 2025 must register as media, NOT as visitors. The media accreditation guidelines aim to facilitate maximum media access while ensuring safety and security for all SICW 2025 participants.

Successful applicants will have access to all open sessions at SICW and GovWare 2025, as well as the exhibition show floor at Level 1 of the Sands Expo and Convention Centre.

Registration opens on 18 August 2025 and closes at 1200hrs (GMT +8) on 15 October 2025. Applicants will need to complete an online form and submit all required documents for review. All applications are subject to organiser’s approval.

2. Accreditation Principles

Editors of publications and media agencies are requested to take note of the following principles to ensure that media accreditation is restricted to professional journalists, photographers, camera crew and bloggers:

i. The organiser considers the Media Pass to be a working tool to be used only by bona fide members of the press. Marketing personnel, sub-editors, staff of the publication’s secretariat, etc. cannot be accredited as media.

ii. The organiser will only accredit media personnel from publications and agencies, and professional bloggers:

With a circulation size and quality that fulfil the criteria of the organiser.
With a format and quality that fulfil the criteria of the organiser.
With published content and expertise on cybersecurity, technology and other relevant topics that appeal to the intended audiences for the event.
With a sizeable following and sphere of influence, areas of interest and quality that fulfil the criteria of the organiser.

iii. Internal company publications cannot be accredited as media. However, at the sole discretion of the organiser, and where the quality and circulation criteria justify the organiser’s consideration, such publications may be eligible for accreditation on a case-by-case basis.

iv. Under no circumstance will advertising and public relations agencies (or similar companies and organisations) be accredited as media, nor will the organiser issue any media passes to representatives (press officers or otherwise) of sponsors, suppliers, and exhibitors.

v. Double accreditation (registering as both media and visitor) is not permitted.

3. Criteria for Accreditation

i. All applications MUST be submitted online. Accreditation will only be granted upon presentation of valid press credentials including:

The online Media Registration form here

ii. If you are attending SICW for the first time, or are returning media personnel but have moved to a new publication since the last time you covered SICW, kindly enclose the following document when registering:

Photocopy or a scanned copy of the Press Accreditation Card (for Singapore-based media) issued by the Ministry of Digital Development and Information (MDDI) OR official national press card(s) of the representative who will be covering SICW 2025 OR letter of assignment on the official letterhead of a media organisation signed by the Publisher, Assignment Editor, Editor-in-chief or Bureau Chief, specifying the name and functional title of the journalist, and stating their role at SICW 2025.
Links to three (3) most recently published posts (500 words or more) relating to the relevant areas of interest of the events.
Professional blogs must be active in the most recent six (6) months, with a minimum of one (1) published post per month relating to the relevant areas of interest of the events.

iii. The organiser may request additional information to evaluate applications.

iv. Freelance journalists / photographers MUST provide clear credentials and assignment letters from a specific news organisation / publication. Submissions by freelance online journalists will be reviewed on a case-by-case basis.

v. Online media (including websites, photography sites and online forum pages) must meet the following requirements, in addition to those above:

The web publication must belong to a registered company, such as a media organisation, and have a specific, verifiable non-web address and telephone number.
The online journal requesting accreditation for its correspondent(s) must have a substantial amount of original and topical news content or commentary or analysis on international issues.
If the website is new, the applicant seeking accreditation must provide the latest data on the site’s visitorship or other relevant material (press citations, etc.) about the outlet’s audience.
The applicant must have an established record of having written extensively on international issues and present copies of three recently published articles, not more than six months old, with his / her byline.
Please note that online publications that are intended for the communications outreach or advocacy of non-governmental or non-profit organisations do not qualify for media accreditation.

vi. All applications must be received via the Singapore International Cyber Week 2025 Media Registration form here before it closes at 1200hrs (GMT +8), 15 October 2025. Late applications will not be entertained. The organiser reserves the right to reject any incomplete application.

4. Accreditation Procedures and Access

i. An auto-generated email acknowledgement will be sent to applicants upon submission of the online accreditation form.

ii. Applications typically require ten (10) working days for processing.

iii. If any change of representative(s) is(are) to be made, please notify the organiser as soon as possible. Any name changes after the stipulated deadline of 1200hrs (GMT +8), 15 October 2025 may be rejected.

iv. If the representative(s) is(are) not able to attend the event, the organiser must be notified as early as possible. Failure to inform the organisers of non-attendance may result in future accreditation requests being refused.

v. Successful applicants will receive email confirmation with terms and conditions. If an applicant does not receive an email within ten (10) working days after registration, he/she is requested to contact the Edelman personnel listed below.

vi. How to collect your Media Pass:
21 – 23 OCTOBER 2025
0800hrs – 1700hrs

VENUE
SICW Media Registration Counter
Level 3, Sands Expo and Convention Centre
10 Bayfront Ave, Singapore 018956

vii. The representative(s) must produce an email confirmation when collecting the media badge at the event. NO MEDIA PASS WILL BE ISSUED WITHOUT PROPER DOCUMENTATION. We also encourage you to present your name card when collecting your media badge.

viii. Accreditation does not guarantee access to all media events / press conferences. Journalists and photographers should refer to the press kit for more details.

ix. The Media Pass is NON-TRANSFERABLE. It may only be used by the person whose name and publication name appear on the badge.

5. Media Centre

i. There will be a Media Centre located at Sands Expo and Convention Centre, Level 3, with Wi-Fi Internet access and refreshments.

ii. Limited workstations will be available on a first-come-, first-served basis for media personnel in the Media Centre.

iii. A confirmed schedule of events will be available in the press kit, which will be provided to all accredited media personnel.

iv. Please note that the Media Centre will be open from 21-23 October 2025, 0800hrs to 1800hrs.

6. Note to Photographers
There will be no photo studio or technical assistance lab in the Media Centre. Please register for media crew access.

7. Note to Broadcasters
There will not be a Broadcast Centre at SICW 2025, however please make any filming or interview requests through the PR representative at SICW2025-Press@edelman.com.

Ports / plugs for video cameras to record audio feed from rostrums are available at selected halls and on a first-come, first-served basis. Video crews are encouraged to prepare adequate equipment where possible.

8. Dress Code
The dress code is formal or smart casual business attire. All media personnel wearing inappropriate clothing, e.g. shorts, t-shirts, bermudas, three-quarter pants, and flip flops, will not be admitted to the events.

9. For Further Queries, Please Contact:
Ethan Wong
Edelman
Contact: +65 9118 3960

Please contact SICW2025-Press@edelman.com for more information.